The Mission of ProSafeBeef is to enable the beef chain in Europe to thrive and diversify and to deliver innovative, novel and improved fresh beef and beef products that are safe, high quality and consumer driven for national, regional and global markets thus allowing for a more competitive and sustainable industry. The Vision of ProSafeBeef is to develop through world class research and knowledge transfer a strategically focused beef safety management system, based upon the principles of quantitative risk analysis and new control and intervention strategies that inspire confidence in the beef chain, and is consistent with the wider expectations and needs of European consumers. The Strategic Objective of ProSafeBeef is to make it possible to increase the safety of beef and beef products by the science-based development (along the total beef chain) of novel tools and intervention strategies, as well as consumer focused innovative beef products, thus invigorating the beef sector.
ProSafeBeef is an Integrated Project supported by a €10.9m grant under the 6th Framework Programme of the European Union. It involves 41 leading research and industrial organisations working in 18 different countries over a five year period from March 2007 to March 2012.
ProSafeBeef is divided into the following areas:
- Quantitative risk assessment for microbial and chemical contaminants
- Intervention strategies for microbial control
- Nutrition and quality improvements
- Innovations in beef processing and products
- Consumer issues - safety and new products
- Technology and information transfer and training
- Management and co-ordination